Japan's New Phones Play Many Roles

The latest trend in Japan's mobile communications is the "lifestyle" phone. As many users have become both jaded and perplexed by technological advances, they are demanding simpler phones with more personality. The WSJ reports.

"The move is also a reaction by providers -- who in Japan work carefully with handset makers on the design of phones -- to a near-saturated market. In Japan, about 70% of the population already owns a mobile phone, so the only way to get new customers is to offer a product that peels them away from a rival. "...

emily | 1:40 PM | Cell Phone Fashion |
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