Women’s Voices Women Vote launches SMS campaign

An SMS voter registration campaign is being launched by the non-profit group Women's Voices Women Vote in hopes of registering a plethora of women to vote in the upcoming US election cycle, according to mopocket.

"Ads inciting women to text "SMS" to short code 75444 - primarily in Nashville Tennessee - will be strategically placed in situations where people generally are waiting for something and have their mobile phone easily accessible; i.e. women’s restrooms in bars, bus shelters, and movie theaters before films begin."

emily | 8:10 AM | SMS and Politics |
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