Coming Soon to Cellphone Screens - More ads than ever

Something to moan about. According to the WSJ, "after years of hesitation, some of the largest wireless companies in the U.S. are starting to allow advertising on their cellphone networks, with the hope that these small screens eventually will rival the Internet as a powerful marketing venue.

"... Cellphone companies are eyeing ads as a way to combat declining revenue from voice calls, which have been getting cheaper to attract new customers... and "many marketers are intrigued by cellphone ads because they can target customers more precisely than ads on television, online or in print."

emily | 8:47 AM | SMS Marketing & Advertising |
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