Helio to open high tech stores

Following Nokia's lead of opening flagship stores, wireless operator Helio plans a chain of cellphone stores targeting tech-savvy young people, reports the WSJ.

"Helio plans to open a flagship store in Santa Monica, Calif., in early October, followed by shops in Denver; San Diego; Palo Alto, Calif.; and New York.

The stores won't resemble traditional cellphone stores, the company said. Instead they will feature lounges, a "Q&A bar," video screens, multiplayer games and live demonstrations by content providers such as game makers.

Helio currently sells its phones and service online, and in record stores, campus bookstores and boutiques popular with hip, well-heeled customers."

emily | 8:43 AM | News, Buzz |
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