Virgin Mobile launches Ghost Town, SMS book

Virgin Mobile USA has announced a short story named Ghost Town that will be delivered exclusively through text messages, according to Mobile Tracker.

"Two messages will be sent per day over a five week period. The first messages will be sent out on August 14th. The promotion is aimed at raising awareness of teen homelessness.

Readers will also have the opportunity to determine how the story ends, choosing between two options via text message poll."

Other recent mobile campaigns related to helping the homeless

-- RE*Generation Movement to raise awareness for homeless and abused kids

-- Hit the streets to help homeless people

emily | 8:08 AM | SMS and Litterature |
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