Cellular Carriers Work To Outdo Google, Yahoo

Interesting. From The Wall Street Journal. "U.S. cellphone companies are shying away from wireless search and ad deals with Internet giants such as Google and Yahoo in favor of partnerships with small start-ups they can more easily control.

... "By aligning themselves with start-up search companies, the carriers believe they will keep a greater share of the generated advertising revenue, say people familiar with the matter. The wireless companies also worry that their brands will be diluted if they gave a prominent marketing slot to a major Internet brand."

emily | 9:08 AM | News, Buzz |
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