July 18, 2006
Who can remember their cell phone model number?
Mobile Europe reports that 58% of mobile users don’t know make and model of handset they own.
An article after my own heart with numbers to back it up! Who can remember the number of their cell phone model and if you want to configure your cell phone to access the Internet, receive MMS, it's the first question your mobile oprator will ask when you call the helpline. If you haven't saved the box it came in, you're in big trouble. Actually, on Nokia phones, you can always open your cell phone and peak at the engraved number inside.
"The poll suggests that this lack of knowledge could be posing a problem for operators and manufacturers who are trying to drive uptake of advanced data services, such as multimedia messaging (MMS), video calling and mobile internet browsing."
Half of all users (49%) know only the make, with a further one in ten (9%) knowing neither make nor model. Men and younger users (in the 15 to 34 age group) are most likely to know details of their handset. These groups are also those most likely to engage with advanced data services (such as MMS and mobile internet browsing) than women and the 55 plus age group."
Related: Numbering Cell Phones
The Permanent Link to this page is: http://www.textually.org/textually/archives/2006/07/012967.htm
