July 18, 2006
Text your Secrets live - on Times Square Reuters Board
In a promotion that’s an extension of their own Share your Secret Web feature, Secret Deodorant is giving passerbys the chance to reveal their innermost secrets - by texting them to 45719 and sharing them on Times Square, live on The Reuters Sign.
"In celebration of the iconic Brand’s 50th anniversary, Secret Deodorant is giving women a reason to tell their best kept secrets all to benefit the non-profit organization Dress for Success.The juiciest secrets will be posted on the Reuters board in Times Square for all of New York City to read.
For each secret told, a one dollar donation will be made to Dress for Success up to $150,000. Dress for Success is an organization which assists more than 45,000 disadvantaged women each year as they transition into the workforce and develop rewarding careers."
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