Starbucks launches SMS text campaign - with image recognition

Starbucks catches on to text messaging and launches a summer competition. [via SMSText News]

Starbucks Summer Pursuit, is a text messaging trivia game that can recognize a picture of the answer as well as text- thanks to "intelligent image recognition".

Text "Summer" to to play and win! Each week we will text you three summer themed clues and you can text or send a picture of your answer back to us. Rack up the answers and you'll be eligible for a chance to play the Ultimate Scavenger Hunt in NYC and compete for an amazing trip to Costa Rica!.

emily | 8:03 AM | SMS Marketing & Advertising |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2006/07/012960.htm