Project Runway's Mobile Features

Project Runway, is a successful reality show hosted by supermodel Heidi Klum, where 15 talented fashion designers compete for the opportunity to show in the world-renowned Bryant Park tents during New York's Fashion Week.

Kicking off it's thrid season, Project Runway will add interactive accessories, including SMS content and an “Adopt a Character” mobile-interactive offering.

And for an added fee of $1.99 per month during the remaining two months of the series, fans will be able to choose their favorite contestant and receive three SMS messages per installment from that contestant. [via Moco News]

emily | 7:51 AM | SMS and Television |
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