July 6, 2006
Sydney Pollack Teams With Cingular to Promote Cell Phone Courtesy at the Movies
This July, a public service trailer directed by and starring Academy Award winning filmmaker Sydney Pollack in cooperation with Cingular Wireless, will debut in movie theaters nationwide. The trailer promotes of all things -- silence.
The scene opens with a man in the midst of conducting a personal phone call. Pollack then appears with script in hand, providing stage direction to the caller, who is clearly annoyed that the filmmaker has disturbed him. "Oh, I'm sorry -- is my directing interfering with your phone call?" asks Pollack, with more than a hint of sarcasm. "How rude of me!"
The trailer concludes with the following message: We won't interrupt your phone calls. Please don't interrupt our movies. Silence your cell phones. [via Cingular Media Room]
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