June 30, 2006
US political campaign scene mobilizes
The US political campaign scene is starting to mobilize, according to Hotline On Call.
Sen. Rick Santorum (R-PA) and John Edwards are two national political figures starting text messaging campaigns.
John Edwards' One America Committee launched his test message campaignThursday. Users can sign up on the Web site and give their name, email and cell phone number to receive periodic updates of his campaign trail.
Santorum debuted his SMS campaign at a Women For Rick breakfast last week hosted by Mary Matalin, who demonstrated the new technology for the open event. ... [In what I think is an amazing mis-perception and a sexist comment, ] Internet director Mindy Finn said they chose the all-female crowd because women tend to be busier and use their cell phones in more creative ways.
Starting in July, the campaign plans to use more of the technology with issue-based messages, such as a text on Santorum's work on immigration. They also have plans to integrate SMS into their direct mail and perhaps television and radio ads. As Finn put it, the opportunities are "limitness."
Previous US political campaigns where SMS was used::
-- Mixing music and SMS to get out the vote
-- Mobile Politics USA: Stuck in First Gear
-- New York City Mayor Michael Bloomberg's campaign is going mobile
-- TXTmob organizes against Bush inauguration
-- Young cell phone users behind Kerry
-- Upoc's Ruckus RNC 2004 and TxtMob
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