June 28, 2006
Cellphone giveaways are to be used to encourage more young people to give up smoking
Cellphone giveaways are to be used to encourage more young people to give up smoking, reports Radio New Zealand.
"The Health Research Council has allocated $1.5 million to Auckland University researchers to design a stop-smoking programme of video and text messaging, aimed at 18 - 24 year olds.
The Quitline service claims that group has become the most eager to stop. Up to 1,300 young people will be recruited to take part in the programme, with 200 getting a free upgrade to a video phone.
They will be sent video logs from people who have quit smoking, along with games and text messaging.
Not everyone thinks the program is a good idea, The Health Minister has called on the Opposition to "suspend its judgement" over the programme.
National has dismissed the programme as a wasteful giveaway that rewards the irresponsible. "
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