June 28, 2006
Women lead rush to mobile gaming
Female wireless subscribers make up 65% of mobile phone game revenue, according to US mobile research company Telephia, reports the BBC.
"Games focused on puzzles and strategy generated the most revenue, the findings showed. The puzzle and strategy category represented 34% of total revenue and women accounted for 72% of that.
The most popular four games fell into the puzzle and strategy category and included Tetris, Tetris Deluxe, Bejeweled and Jamdat Mahjong - which contributed 13.6% of mobile phone game revenue in total.
After the puzzle and strategy group, the category with the biggest revenue was card and casino games, which accounted for 18.3% of total earnings.
The only group in which revenue comes more from men than womena is action and adventure, where men have a 60% share."
Read also an excellent blog on mobile gaming, Quickly Bored and their take on this study titled Girls Gone Gaming.
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