Remote-controlled bluetooth advertising

Another wonderful Barry Fox patent find on New Scientist [reBlogged]

"Swiss telecommunications firm Swisscom has been playing with remote-controlled toy planes, cars and boats. The company sees such fun gadgets as a serious new tool for targeted advertising.

A small unmanned plane could be flown over a concert or sports audience, beaming advertising messages, news flashes and weather updates to those below using Wi-Fi, Bluetooth or another wireless standard. The messages would be stored aboard the plane and refreshed by a control server using a separate wireless link.

The plane would draw attention to itself by beeping and flashing its lights. This should encourage anyone nearby to check their phones and PDAs for new messages. " ...

Patent 20060116070

emily | 12:42 PM | Technology |
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