June 27, 2006

Celltick launches mobile-marketing platform

celltick.gif Celltick has launched a new service that allows companies to buy space on your mobile phone's idle screen.

Celltick's new service is called LiveScreen Media, which makes it possible for companies to advertise and sponser content teasers on its original LiveScreen platform.

In their own words:

LiveScreen Media delivers ‘teaser’ messages directly onto the phone’s idle screen when – and only when – it is not in use. The teasers can take the form of sponsored content, brand campaigns or promotional messages. For example, users can select to receive news headlines, traffic reports, games, sports updates or alerts about sales. When subscribers see anything that interests them, all they have to do is click once to access associated content or services.

[Pocket-lint via Fierce Mobile Content]

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