Crest toothpaste mobile campaign

Procter & Gamble Co. is hitting the clubs with what's believed to be its first mobile-marketing program, accorrding to Adage via Ypulse.

"The promotion for Crest Whitening Plus Scope Extreme Toothpaste offers club-goers an "Irresistibility IQ" quiz, and is the first of an expected handful of mobile campaigns to break through the end of the year. "

The medium makes sense, given the brand's target "is more into social life [than the average consumer], and we're really trying to connect with consumers in places where they're looking for irresistible fresh breath," said the aptly named Kevin Buss, interactive marketing manager, Crest." Really!

emily | 10:40 PM | SMS Marketing & Advertising |
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