CBS Radio, Vibes in text messaging deal

Reuters reports that CBS Radio will announce a deal today to offer text messaging to listeners, a new service that it said will help stations and their advertisers reach and interact with consumers.

--- "Under the deal, listeners of 41 CBS Radio stations, including 25 in New York and Los Angeles, can participate in promotions and contests from anywhere via text messaging without getting shut out by busy signals.

Vibes said the deal gives stations the ability to create customized promotions and enhanced advertising opportunities."

emily | 9:07 AM | SMS, Television and Radio |
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