June 4, 2006
Smart Jeans display scrolling text message
French Uranium-Jeans, allow customers to customize their jeans, thanks to embedded flexible micro screens that display scrolling text messages. The small screen comes in different colors and displays customized messages that can either be downloaded from the brand's website or from the customer's cell phone by text messaging.
Launched in the company's Paris showroom in March of this year, a Uranium-jeans store opened in St Tropez this week and an Uranium-Jeans boutique is to open LA by the end of the summer.
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