News podcasts - via cell phone bluetooth connection

This is last week news, but somehow I missed it. Train commuters travelling London's Liverpool and Waterloo lines are offered a free a daily five-minute business news podcast - via their mobile phone's Bluetooth connection - of financial and business paper City AM.

According to Brand Republic, "the 15-second commercials will run every two minutes from 5.30pm to 7pm, a total of 45 spots a day. The service will have the capacity to provide 150 Bluetooth downloads simultaneously".

[via Mark's Mobile News]

emily | 11:44 AM | News, Buzz |
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