Increase Your SMS Donation Revenue?

One of the biggest barriers to creating an SMS text messaging based donation drive is that the carriers (who handle the billing) take 50% of the cut, writes Justin Oberman on mopocket.

[reblogged] "This has prevented a lot of organizations from taking advantage of the extremely useful way of raising money. This, again is mainly because the service was set up for retail purposes.

But companies like Mobile Accord (the premier company for handling your SMS donation campaigns) are actively working with organizations and governing bodies in the wireless industry to get the carriers to significantly cut their revenue share on charitable donations.

... Justin refers to an article that explains how a mobile marketing company in the UK called Incentivated found a way of extending the amount of money people are able to donate to Cancer charity MacMillan via text."

emily | 8:11 AM | SMS Fund Raising and Charities |
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