Rock Radio's New Buzzwords: 'Texting Touch'

Cell phone text messaging or 'texting touch' could become a key element for modern rock and active rock stations to reach out and touch that hard-to-reach 18-29 demo, according to newly released findings from Jacobs Media’s Technology Web Poll II, reports Billboard Radio Monitor.

"When asked what text messages from radio stations would be of most interest, contests and concert information topped the list, followed by traffic information.

“This is the easiest type of information for stations to provide – and it turns out to be the most valuable to stations fans,” says Jacobs Media president Fred Jacobs.

Of least interest to respondents were radio station text messages regarding artist/song title information, stations appearances and advertiser information".

emily | 7:54 AM | SMS, Television and Radio |
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