May 15, 2006
Nielsen to poll Movie goers by Text Message
According to The New York Times, "Nielsen Entertainment is planning on using cellphone text messages to collect data on consumers' opinions. The initiative will aim first at moviegoers, with cellphone text messages sent during trips to the movies".
"The text messages will ask cellphone users about specific products, brands and services that appeared during the theater visit, perhaps in an ad before the movie or in a product placement. Or, the studios could use the technology to get an instant reading on the response to blockbuster films on opening weekends.
... Cellphone numbers will be collected from visitors to MovieTickets.com, a ticket-purchase Web site. When moviegoers are buying tickets, they will be asked if they would like to take part; they are asked again in a follow-up message."
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