May 8, 2006
Web Search Meets Cellphones
Internet search giants who want their search engines and logos to pop up on cellphone screens are stepping up efforts to further their reach, with Google, Yahoo and Microsoft all striking deals with service providers. The Wall Street Journal reports.
"The tech giants want their search engines and logos to pop up on cellphone screens, enabling people to also use their phones for other services the companies provide, such as downloading maps, or sending email and instant messaging, just as they do on their computers."
... A collection of services -- including search -- called Yahoo Go Mobile now is being installed on phones sold with service plans from U.S. wireless carrier Cingular Wireless, a joint venture between Verizon rival AT&T Inc. and BellSouth Co. Google has signed a deal with U.K. carrier Vodafone Group PLC, the world's largest cellphone-service provider by sales, to have a Google link on the menu of options within Vodafone's own branded portal. Deutsche Telekom AG's T-Mobile is making the Google search feature the first thing customers see when they turn on their phones.
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