May 7, 2006

Where to draw line when street ads give you a ring

billboardad.jpg Sometime in the next few weeks, French billboards will be able to speak to your mobile phone - but only with your permission. The IHT reports.

"People with certain kinds of phones who download a special software program and say they want to participate will receive digital advertising - when the phone is near the billboards.

It is the latest twist in the budding niche of mobile marketing, wherein the cellphone becomes a conduit not just for communications but also for commerce.

... Advertisements most common on mobile phones now are self- promotional text messages sent by phone companies to subscribers. The difference with the new project is that consumers consent to receive alerts about digital advertising as they move through the city"

Related article (in French)

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