May 7, 2006
Form follows fashion in cellphone designs
As mobile phones become an integral part of life - a fashion accessory as much as a necessary gadget - design trends of handsets are becoming more segmented to satisfy the needs of customers in different age groups. "Select and concentrate" has become a catchphrase among domestic handset marketers. JoongAng Daily reports.
Some highlights:
-- "One focus this season is businessmen - Samsung Electronics recently began selling its "Platinum Card Phone" (SCH-V870), which is 8.9mm thick and can fit into one's wallet. It comes with a case that doubles as a namecard holder. Pantech has also developed a phone targeting business workers in their 30s.
-- Cell phones makers are focusing on slim handsets as "slim" is today's fashion buzzword. Skinny jeans and leggings were trendy this spring, according to the Samsung Fashion Research Institute. ... Almost 50 percent the phones Samsung sold in the first quarter of this year were "slim-type" phones, up significantly from less than 10 percent in the same period last year.
-- The dominant color is white, away from black popular for the last few seasons."
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