Motorola and T-Mobile turn to celebrity power to sell mobile phones

Pocket-lint reports that Motorola and T-Mobile have both independently announced today that they are both about to start advertising campaigns with big celebrity names.

T-Mobile has opted for Robbie Williams and will start TV commercial with the singer next month, for a pan-european broadcast.

And Motorola has turned to David LaChapelle, world-renowned photographer and director, to capture the highly anticipated PEBL Colour handsets in a whimsical photo shoot."

emily | 6:15 PM | SMS Marketing & Advertising |
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