April 22, 2006
File under too much of a good thing. "Feature fatigue (also referred to as feature creep) is pervasive, on everything from exercise equipment to televisions. Some prime offenders are companies that make cell phones and cars, especially luxury models. [via Associated Press]
" Roland Rust's research, written with doctoral candidate Debora Viana Thompson and Smith School professor Rebecca Hamilton, was published in February's edition of the Harvard Business Review and last year in the Journal of Marketing Research. "
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