Mobile firms reluctant to spend millions on exclusive football rights

The Guardian reports that "mobile phone companies are cooling on the idea of buying exclusive rights to Premier League football matches, in contrast with the expected battle to show live games on television that gets under way next week".

... "But while the mobile phone operators seem less keen on the idea of exclusive access to games, the battle for the rights to broadcast games to the nation's TV viewers is expected to be fierce. Mobile phone rights will not be sold until after the winners among the broadcasters have been chosen."

Picture from the BBC

emily | 12:47 PM | News, Buzz |
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