April 19, 2006
Can Bloggers Make Money?
Blogs have a lot of buzz, but there's still considerable debate about whether that can translate into profits. From the Wall Street Online Journal (free access).
"While many blogs remain little more than amateur diaries, several bloggers have tried to parlay their online ramblings into branded businesses.
One, Jason Calacanis, co-founded Weblogs Inc., a network of blogging sites that was acquired last year by AOL. Mr. Calacanis has been an outspoken proponent of blogs as business vehicles, arguing that quality content can drive enough traffic to attract advertisers.
But longtime Internet entrepreneur Alan Meckler is skeptical. Mr. Meckler, who is chief executive of Jupitermedia Inc., believes that some blogs may achieve a measure of success, but doubts most blogs will be able to generate meaningful profits.
The two agreed to debate the issue for the Wall Street Online Journal and their email exchange is below. (free access)."
On a personal note and for reference, my own blogs under the textually.org umbrella (textually.org, picturephoning.com and ringtonia.com) bring in an average of $ 4'200 a month, between Google AdSense and banner advertising. Stats for the month of March where at an all time high, with 2.9 million page views for all 3 blogs.
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