new EU broadcasting rules could restrict the growth of emerging media

Media and technology companies warned Tuesday that new European Union broadcasting rules could restrict the growth of emerging media formats such as video broadcasts through the Internet and mobile phones, reports the Associated Press.

"An alliance of companies, including ITV PLC, Yahoo Inc., Vodafone Group PLC, Intel Corporation, and Cisco Systems Ltd., warned a European Commission proposal to impose rules for traditional broadcasters on new media providers could have "unintended consequences" and hurt investment.

The draft legislation proposed in December aims to level the playing field by applying the same rules to everyone.

... According to Intellect, a London-based business lobby representing technology companies, "citizen media such as blogs, video-casts and the like are one of the most exciting developments enabled by new technology. This phenomenon has the potential to create new businesses ... but this proposed regulation severely risks stunting its growth," it said.

... The law will need the backing of the European Parliament and 25 European Union governments before it can enter into force. The Parliament is likely to vote on it later this year".

emily | 5:58 PM | SMS and Government |
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