April 18, 2006
Wristwatches Get the Back of the Hand
"Surveys and sales data show that young shoppers are shunning watches for snazzier time-telling gadgets, such as cellphones and iPods.
... For many in the cellphone generation, watches now seem about as relevant as grandfather clocks.
Marshal Cohen, chief industry analyst for the NPD Group, which tracks consumer trends, began polling consumers about watches after he realized that he had stopped wearing one a couple of years ago.
His conclusions were corroborated by the Piper Jaffray investment bank, which produces a semiannual report on teen preferences. In the latest study, teenagers who said they never wore a watch rose to 59% from 48%. "
Related articles:
-- Will cell phones replace watches? Time will tell
-- Watchmakers cast nervous eye on mobile phone challenge
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