April 14, 2006
Beep, beep! Its your local politician
With the May 8th Assembly polls approaching, politicians in India are hitting up SMS and mobile technology for their latest barrage of new media political canvassing. [Justin Oberman's Personal Democracy Forum, commenting on an article which appeared in The Hindu]
"Going beyond the fact that the mobile phone has become such an integral part of Indian society, party functionaries also point out how highly cost effective SMS canvassing can be".
"As a party functionary in the city reasons, sending SMS for canvassing votes is "easy, convenient, and cheaper. "Expenditure is very important with the Election Commission keeping a strict watch on how much a candidate is spending to gain votes. The mobile phone has become an integral part of society today. It helps us reach out to a potential voter. With several cellular operators giving free SMS facility, it is cost-effective," the functionary adds."
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