April 13, 2006

Textacy

textacy.gif Here's a marketing campaign which is sure to turn a head or two. It's a laugh and not as naughty as it sounds. Check it out!

The campaign was launched today by Hottxt, a UK based company with a service that offers unlimited text messages across networks for a fraction of the network cost - £1 pcm.

The viral consists of a girl "stimulating" herself by getting someone to repeatedly text her. It was created by M&C Saatchi‚s offshoot agency DNA. (Thanks James!).