April 13, 2006
NTT Communications Corp matches fragrances to movie scenes
Another scent scheme, this time for movie goers: The Associated Press reports on a Japanese company matching fragrances to movie scenes. This story is only related to cell phones because the company is major telecommunications company, NTT Communications Corp.
"A theater audience in Japan will be sniffing their noses — literally — at a new Hollywood adventure film when it opens here later this month.
The new service from a NTT Communications Corp, will synchronize seven different smells to parts of "The New World," starring Colin Farrell.
A floral scent accompanies a love scene, while a mix of peppermint and rosemary is emitted during a tear-jerking scene.
The smells waft from special machines under the seats in the back rows of two movie theaters, which create different fragrances by controlling the mix of oils stored in the machines, company spokeswoman Akiko Suzaki said Wednesday."
... Theaters will be able to download from the Internet different scent sequences for other films,"
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