Pulling at the purse strings

According to The Guardian, describes how charities are going to greater lengths to access our wallets, including innovated web options to attract young people.

"Exclusive website designs are incredibly useful. For teenagers, the web is the key means of communication. They will grow older in the next few years and become potential donors."

Vicki Pulman, PR manager of the Charities Aid Foundation, has also witnessed a surge in specialist schemes targeted at adolescents. Text messaging, multi-media campaigns and wristbands are all ways in which charities are trying to improve their relationship with young people."

emily | 6:15 PM | SMS and Charities |
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