March 28, 2006
Junk food firms face a ban on targeting children on mobiles
The (UK) Times online reports that children are to be protected from junk food advertisements sent over the internet or by text message as part of a drive to tackle the country’s obesity crisis.
"New regulations and standards to cover innovative marketing techniques that promote junk food are to be decided by a new inquiry from the Committee on Advertising Practice (CAP) to be announced today.
It will also investigate online games, video clips, images and e-cards that promote brands and products to children. "
Related:
-- Phone firms targeting of under-fives is 'as bad as marketing junk food' say MPs - Senior MPs are calling for an urgent government inquiry into the "targeting" of children with cartoon mobile phone merchandise, including Winnie the Pooh, dangly soft toys and Scooby-Doo mobile phone covers.
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