Understanding the generation Wireless - Demographics

Adage takes a look at "Generation Wireless" and gives us a glimpse of the future (in the US). [via Ypulse]

" ... Generation Wireless has been a digital demo from birth, growing up after the dawn of cellular (the first U.S. service went live in 1983) and with the Internet (the first major Web browser debuted in 1993).

Getting a cellphone is a rite of passage for teens.

Just 12% of children aged 8-12 have a wireless phone, but that jumps to nearly half -- 49% -- for ages 13-15, according to a Harris Interactive youth survey last year.

By ages 18-21, cellphone penetration (81%) is in line with the average for all adults (80%)."

emily | 10:18 AM | Random Stats |
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