March 20, 2006
Startup to Wed Mobile Games, Live TV Shows
According to the Associated Press, AirPlay Network Inc. said it will introduce a lineup of cell phone games tied to live television broadcasts. The idea is to transform TV from a passive pastime to an engaging, competitive experience.
"While watching TV, subscribers could use their cell phones to compete against others in "real time" by predicting plays in sports, choosing winners on reality TV shows or picking answers on game shows.
The first product, "AirPlay Sports," is due for release in the fall to coincide with the start of the professional football season. An NFL-related AirPlay game, for instance, would ask cell phone quarterbacks to predict the offense's next moves � a pass or a run � as the real game unfolds live on television.
Other games tied to reality TV and game shows will be launched next, according to the company."
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