March 20, 2006

Startup to Wed Mobile Games, Live TV Shows

airplay.jpg According to the Associated Press, AirPlay Network Inc. said it will introduce a lineup of cell phone games tied to live television broadcasts. The idea is to transform TV from a passive pastime to an engaging, competitive experience.

"While watching TV, subscribers could use their cell phones to compete against others in "real time" by predicting plays in sports, choosing winners on reality TV shows or picking answers on game shows.

The first product, "AirPlay Sports," is due for release in the fall to coincide with the start of the professional football season. An NFL-related AirPlay game, for instance, would ask cell phone quarterbacks to predict the offense's next moves a pass or a run as the real game unfolds live on television.

Other games tied to reality TV and game shows will be launched next, according to the company."

emily | 3:53 PM | SMS and Gaming | Add this this entry to your bookmarks. Digg This Technorati search results for this Entry
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