March 20, 2006
Text messaging style influences new product names
The Boston Globe picks up on something we read every day, but didn't really put a finger on, how text message writing is influencing new product names.
U.S. clothing manufacturers are describing new products that have very few A, E, I, O, Us -- such as Flickrs and Delivrs, quotes India's New Kerala.
Whereas before abreviations were used to coin products, - KTF for Kentucky Freid Chicken - now days, from Motorola's SLVR phone to Levi's RedWire (iPod) DLX Jeans, merchants are unveiling new products with compact names that feature as few vowels as possible.
"It's a phenomenon that stems from the growing acceptance of shorthand in text-messaging and instant messaging, communication that encourages users to get as much said in as little time and space possible."
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