LG's 2006 European Balloon Tour

According to Digital Chosunilbo, LG Electronics announced Thursday its plans for a "2006 European Balloon Tour" to provide an opportunity to strengthen its partnership with its European buyers and boost its brand image.

"LG Electronics will invite its major European business partners from Britain, France, Germany, and Switzerland and entice them with an array of perks including a catered party and trips in their large mobile phone-shaped air balloon. The firm kicked off the event in Chateau d'Oex in Switzerland in January and plans to continue through major European countries until October."

More pictures of the Château d'Oex balloon festival taken by Textually.

emily | 11:59 AM | SMS Marketing & Advertising |
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