March 15, 2006
Pink Ladies is the UK's first women-only private car hire franchise - geared towards women who feel safer taking a taxi driven by a woman.
"Passengers sign up as members, and fares are either pre-paid, paid by credit card or with a 'pink account', which is both convenient for members and safe for drivers.
Booking is done over the phone, and a text message is sent to the customer to let her know the vehicle is approaching, which means she doesn't have to wait outside.
Drivers are trained in self-defense and will wait outside a customer's home after a drop-off to ensure she gets in safely.
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