SMS Window Auction

An exclusive shopping store in Copenhagen, ILLUM recently launched an SMS-auction concept called Window Shopping. Guerrilla Innovation reports.

"Between March 2nd and 24th, the store is putting three luxury items on auction everyday. The items are placed in the window, facing pedestrians who can submit their bids via SMS.

The latest bids are displayed on plasma screens, so that people can the follow the action in real time."

This is not a first, In 2003 and 2004, London's Selfridges on Oxford Street offfered strollers passing by the possibility to bid on items in their store window. The first auction was for Elle Macpherson's (aka "The Bod") body cast (!) and the second, art objects from a British art house.

emily | 7:34 AM | New SMS Services |
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