Mobile phones cutting into in-car radio listening

Cell phone are hurting radio audiences, according to Mobile Mag, as people are phoning from their cars.

"Radio commentators are steadily losing audiences in cars and other vehicles. A recent study conducted by Bridge Ratings showed that commuters listened to the radio 6 minutes shorter now than they did three years ago.

The study also revealed an increase in talk time for those who use their cell phones inside the car. In 2003, a commuter only spent an average of 10.45 minutes a day on the phone. Today, 13.49 minutes a day is spent on the phone while in the car."

emily | 10:19 AM | News, Buzz |
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