Orange Launches Animal-Themed UK Tariff Structure

Orange Monday launched a new marketing campaign in the UK contract market that links customer behavior with animal characteristics, reports
Dow Jones Newswires. ... "Orange will offer four new tariff structures;

-- Dolphin will appeal to sociable types who want bundles of minutes and texts;

-- Canary will appeal to those who prioritize voice bundles;

-- Raccoon is for consumers who view their phone as a tool rather than a toy;

-- Panther package is for users who expect extra features."

emily | 1:20 PM | |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2006/03/011757.htm

Tweet