Too many mobile choices deter customers

An explosion of product choices and rapidly changing technology are the key deterrents for consumers when it comes to purchasing their mobile technologies, according to a survey of 1,001 Americans released today by RBC Capital Markets.

The survey polled consumers who use a cell phone and other mobility devices and found that 45 per cent say too many product choices prevent them from making a purchase decision.

The survey found rapidly changing technology deters more than half of potential purchasers (56 per cent) from buying new handheld technologies.

Price was the top-purchasing driver for consumers, followed by compatibility with other devices...

Press Release

emily | 9:53 PM | News, Buzz |
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