March 2, 2006
Phone, media firms see mobile ads soon
Cellphone and media companies expect to see a sizable market for advertising on cellphones in coming years, with options including advertising-subsidized video services, top executives said on Wednesday. Reuters reports.
"Viacom, which works with about 70 cellphone companies around the world, is talking to "various" operators about details of how advertising could work. He believes mobile video ads would have to be very short to succeed, and would depend on customers allowing them in exchange for lower fee deals on their cell phones.
... Sprint Nextel's chief technology officer Barry West pointed to the possibilities for sending information such as special offers at a local Italian restaurant to phones that can pinpoint the user's location. "The whole advertising world has a new mechanism to reach their customers. You can hone in on customers in your area," said West.
Reuters Photo above left: A Chinese commuter walks past a mobile phone advertisement in Shanghai April 14, 2005. Cellphone.
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