NDTV News launches 'Fight for Jessica Lal' SMS campaign

Indian Television reports that news Channel NDTV is using their power of their station, to launch an SMS campaign to round up support and have a murder case reopened - over public outrage that justice has not been served.

"NDTV has launched a "Fight for Jessica Lal" campaign to garner support for a fresh trail in the ‘Jessica Lal murder case’ where all the nine prime accused were "honoroubly" discharged by a Delhi sessions court this week.

NDTV is using its short SMS code 6388 as a driver to increase public awareness of what it believes was not a proper meting out of justice. It has asked mobile phone users to repond to its short code with a single word Jessica and following that it will approach the Indian President seeking an opening up of the case once again. Simultaneously, the channel has weaved around a show Special Guests: Fight for Jessica Lal at 10 pm on 25 Feburary as well as 26 February at 10 am.

The acquittal of the accused in the murder has led to widespread public outcry for a re-trial of the case and action against officials responsible for ham-handling the case.