GQ Mobile

GQ is about to push its men's magazine franchise into the quickly growing world of wireless media, according to Business Week.

"On Feb. 27, the Condé Nast title will announce the launch of a new service called GQ Mobile, providing text messages to readers via their cell phones.

Starting in the March issue, GQ readers will be invited to sign up by using their cell phones to send a text message with "GQ" to GQMAG (or 47624).

Once enrolled, GQ Mobile users will start to receive original content developed for the digital mobile service. It may include information about events, private sales, shopping nights, and giveaways.

... GQ sees new ways to market to its audience -- and reap additional advertising revenue in the process. Privately held Condé Nast says GQ has 854,000 subscribers and 4 million readers. Nearly all of them have cell phones, and 89% of those use text messages.

emily | 9:53 AM | SMS Services offered by the Press |
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