Selling Cellphone Buzz

Cellphone makers are opening glitzy stores where shoppers have plenty of space to play with the products. The move, led by Nokia, is part of a broader effort to showcase phones' features and build brand loyalty. The Wall Street Journal reports.

Picture left - Exterior of Nokia's new Moscow store

..."The marketing push by handset makers is part of a broader branding effort. They are determined to keep their phones from being simple commodities, at a time when even service providers like Sprint Nextel Corp. and Vodafone Group PLC, are asserting their brands by inscribing their names on phones."

At the same time, consumers are finding it harder to distinguish between brands as phones come with similar features."

emily | 8:50 AM | SMS Marketing & Advertising |
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